The Arch, which is managed by the National Park Service, is floodlit in white light many nights between 10 pm and 1 am. The permanent lighting system that does it was installed in 2001. The installation and upkeep of the lights are paid for by a private foundation. It was lit in pink in 2004 by Act of Congress, the only promotional use of the system since the installation of the permanent lighting. Do you think the Arch lighting should be used more often to promote causes or, even, products?
Light it up for all causes
Light it up for causes with which I agree
Light it up when someone will pay for it
Stay away from causes, paid or otherwise