Mini Poll: Are You Watching TV?


How often do you watch local news on television?

Every day:
 44%
Most days:
 21%
Some days:
 12%
Hardly ever:
 19%
Never:
 5%

At what time of the day are you most likely to watch local news on television?

Morning:
 29%
Midday:
 3%
Early evening:
 32%
Late evening:
 30%
Never:
 7%

Overall, how good a job do you think local television stations do in reporting on the following topics?


Sports (St. Louis teams)

Excellent:
 38%
Very Good:
 41%
Just Good:
 14%
Not Very Good:
 3%
Awful:
 4%


Sports (Teams outside St. Louis)

Excellent:
 4%
Very Good:
 27%
Just Good:
 40%
Not Very Good:
 21%
Awful:
 7%


Weather (current local conditions)

Excellent:
 47%
Very Good:
 39%
Just Good:
 10%
Not Very Good:
 3%
Awful:
 2%


Weather (forecasts)

Excellent:
 23%
Very Good:
 40%
Just Good:
 22%
Not Very Good:
 13%
Awful:
 2%


Traffic reports

Excellent:
 13%
Very Good:
 43%
Just Good:
 30%
Not Very Good:
 11%
Awful:
 2%


International news

Excellent:
 3%
Very Good:
 10%
Just Good:
 35%
Not Very Good:
 28%
Awful:
 25%


International news (local connection)

Excellent:
 4%
Very Good:
 29%
Just Good:
 32%
Not Very Good:
 23%
Awful:
 12%


National News

Excellent:
 5%
Very Good:
 21%
Just Good:
 36%
Not Very Good:
 21%
Awful:
 17%


National News (local connection)

Excellent:
 8%
Very Good:
 33%
Just Good:
 34%
Not Very Good:
 18%
Awful:
 6%


Missouri/Illinois news

Excellent:
 14%
Very Good:
 43%
Just Good:
 28%
Not Very Good:
 13%
Awful:
 3%


Local news (crime)

Excellent:
 18%
Very Good:
 42%
Just Good:
 24%
Not Very Good:
 9%
Awful:
 7%


Local news (fires, explosions, sink holes, etc.)

Excellent:
 20%
Very Good:
 46%
Just Good:
 23%
Not Very Good:
 6%
Awful:
 4%


Local news (business)

Excellent:
 7%
Very Good:
 22%
Just Good:
 37%
Not Very Good:
 26%
Awful:
 7%


Local news (economic trends, like jobs)

Excellent:
 5%
Very Good:
 20%
Just Good:
 34%
Not Very Good:
 33%
Awful:
 7%


Local news (politics, government)

Excellent:
 7%
Very Good:
 24%
Just Good:
 35%
Not Very Good:
 18%
Awful:
 16%


Local news (feel good/proud)

Excellent:
 10%
Very Good:
 24%
Just Good:
 33%
Not Very Good:
 24%
Awful:
 8%


Local news (education/schools)

Excellent:
 7%
Very Good:
 22%
Just Good:
 36%
Not Very Good:
 20%
Awful:
 15%


Local news (transportation)

Excellent:
 5%
Very Good:
 19%
Just Good:
 42%
Not Very Good:
 29%
Awful:
 6%


Local news (consumer complaints)

Excellent:
 11%
Very Good:
 34%
Just Good:
 34%
Not Very Good:
 15%
Awful:
 6%


How much confidence do you have in what you see and hear on local television news?

A great deal:
 10%
Quite a lot:
 39%
Not that much:
 40%
None at all:
 12%

In general, which local news source does a better job in telling you what is going on in St. Louis, local TV or the local daily newspaper?

TV news:
 57%
Daily newspaper:
 43%

Which St. Louis television station’s newscasts are the best in content – well-photographed and well-written?

2/11:
 23%
4:
 34%
5/30:
 32%
9:
 11%

Which St. Louis television station’s newscasts are the best in using images, graphics, and narration that make them comprehensible?

2/11:
 22%
4:
 35%
5/30:
 34%
9:
 9%

Which St. Louis television station’s newscasts have the best personality?

2/11:
 26%
4:
 32%
5/30:
 33%
9:
 8%

How worried are you that two companies will soon own all the commercial television stations in St. Louis?

Very worried:
 35%
A little worried:
 36%
Not at all worried:
 29%

Would you be more likely to watch a local television news station that promised not to call news that isn’t breaking at that moment, breaking news in its promotions?

Yes:
 63%
No:
 37%

Note: Due to rounding, results for some questions may not total 100%.