Mini Poll: Black Friday

Will you be shopping on Black Friday, the day after Thanksgiving that kicks off a weekend of sales events?

Yes
 19%
No:
 81%

What will you be looking for on Black Friday? (Check all that apply)

Computers and other electronics:
 45%
Clothing:
 53%
Books:
 29%
Food:
 26%
Major appliances:
 16%
Music:
 17%
Sports gear:
 21%
Cars:
 10%
Toys:
 33%
Gift card:
 17%

Will you get a jump on Black Friday by shopping on Thanksgiving?

Yes:
 5%
No:
 95%

Where will you do most of your Black Friday shopping?

On-line:
 40%
In stores:
 60%

How much do you plan to spend shopping on Black Friday?

$0:
 69%
$1 - $100:
 12%
$101 - $500:
 16%
More than $500:
 3%

How far would you be willing to go to be first in line for a great Black Friday deal?

I'd have Thanksgiving dinner on the sidwalk outside the store:
 3%
I'd get there an hour or two early:
 50%
I'd slip $10 to the security guard to get a better place in line:
 6%
I'd shove an in-law or one of the younger kids:
 5%
I'd skip the Thanksgiving Mythbusters marathon on the Discovery channel:
 36%

What is the earliest you have ever arrived at a store to take part in a sale?

More than a day early:
 1%
The night before the doors opened:
 2%
An hour or two before the doors opened:
 9%
Right as the doors opened:
 23%
I have never arrived early for a sale:
 65%

Do you plan to spend more or less on gifts this holiday season?

More:
 9%
Less:
 32%
About the same:
 56%
I'd shove an in-law or one of the younger kids:
 3%

How will you use most often your cell phone while shopping this season?

As a phone, to check sizes and preferences:
 9%
As a camera, to document what I looked at or purchased:
 6%
As entertainment while I wait in line:
 9%
To compare prices:
 6%
To buy things:
 1%
As a quick references for product reviews:
 4%
I won't use my phone at all:
 65%

Which of the following best describes your gift-buying style?

I purchase holiday gifts throughout the year:
 60%
I purchase next year's gifts at the sales this year:
 3%
I purchase gifts on-line and have them shipped directly to their recipients:
 19%
I shop at malls and big-box stores on Black Friday:
 7%
I shop at 24-hour stores/convenience stores on Christmas Eve:
 5%
I make all my gifts:
 6%

Which of the following best describes your gift-giving habits?

I spend weeks/months thinking about the perfect gift, then purchase it:
 39%
I spend weeks/months thinking about the perfect gift, procrastinate, then give whatever the store has in stock:
 13%
I give whatever the store has in stock that looks even remotely appropriately:
 19%
I give money or gift cards:
 23%
I don't give gifts:
 6%

Which of the following would you rather give?

Cash:
 37%
Gift card:
 63%

Which of the following would you rather receive?

Cash:
 63%
Gift card:
 37%

What percentage of the gifts you will give this year will be purchased at shops and stores in the City of St. Louis?

All of them:
 8%
Most of them:
 20%
Some of them:
 40%
None of them:
 15%
I will not be buying any gifts this year:
 17%

Would you be willing to write on your holiday wish list that you would like the gifts purchased in the City of St. Louis?

Yes:
 17%
No:
 36%
I don't make a holiday wish list:
 46%

Would you be willing to write on your holiday wish list that you would like the gifts purchased at small, independently owned stores?

Yes:
 40%
No:
 15%
I don't make a holiday wish list:
 45%

How much of your Black Friday shopping will you do on-line?

All or most:
 13%
Some, but not all:
 18%
Not very much:
 15%
None of it:
 54%

Note: Due to rounding, results for some questions may not total 100%.