Mini Poll: Behavioral Targeting. Are Ads Getting In To Your Brain?


How much time, if at all, do you personally spend using the Internet?


More than an hour a day:
 79%
Up to one hour a day:
 16%
A few times a week:
 5%
A few times a month, or less:
 0%
Never (please send an explanation of how you think you are reading this poll):
 0%

Younger than 55:

More than an hour a day:
 86%
Up to one hour a day:
 12%
A few times a week:
 3%
A few times a month, or less:
 0%
Never (please send an explanation of how you think you are reading this poll):
 0%

55 and over:

More than an hour a day:
 75%
Up to one hour a day:
 19%
A few times a week:
 6%
A few times a month, or less:
 0%
Never (please send an explanation of how you think you are reading this poll):
 1%

 


How much time, if at all, do you spend watching television?


More than an hour a day:
 63%
Up to one hour a day:
 16%
A few times a week:
 17%
A few times a month, or less:
 5%
Never:
 0%

Younger than 55:

More than an hour a day:
 56%
Up to one hour a day:
 25%
A few times a week:
 13%
A few times a month, or less:
 6%
Never :
 0%

55 and over:

More than an hour a day:
 66%
Up to one hour a day:
 11%
A few times a week:
 19%
A few times a month, or less:
 4%
Never:
 1%

 


How much time, if at all, do you spend reading a printed newspaper?


More than an hour a day:
 17%
Up to one hour a day:
 27%
A few times a week:
 22%
A few times a month, or less:
 22%
Never:
 12%

Younger than 55:

More than an hour a day:
 4%
Up to one hour a day:
 22%
A few times a week:
 25%
A few times a month, or less:
 34%
Never:
 16%

55 and over:

More than an hour a day:
 23%
Up to one hour a day:
 31%
A few times a week:
 21%
A few times a month, or less:
 15%
Never:
 9%

 


How much time, if at all, do you spend listening to the radio?


More than an hour a day:
 39%
Up to one hour a day:
 34%
A few times a week:
 17%
A few times a month, or less:
 7%
Never:
 4%

Younger than 55:

More than an hour a day:
 29%
Up to one hour a day:
 45%
A few times a week:
 16%
A few times a month, or less:
 9%
Never:
 1%

55 and over:

More than an hour a day:
 45%
Up to one hour a day:
 27%
A few times a week:
 17%
A few times a month, or less:
 6%
Never:
 5%

 


How much attention do you pay to ads you see on Internet websites?


A great deal:
 1%
A fair amount:
 6%
Not much:
 56%
None at all:
 36%

Younger than 55:

A great deal:
 3%
A fair amount:
 14%
Not much:
 53%
None at all:
 30%

55 and over:

A great deal:
 0%
A fair amount:
 2%
Not much:
 58%
None at all:
 39%

 


Which of the following ads do you tend to ignore or disregard the most often?


TV ads:
 18%
Newspaper ads:
 8%
Radio ads:
 6%
Internet banner ads:
 47%
Internet search engine ads:
 20%
I don't ignore any of them:
 2%

Under 16:

TV ads:
 0%
Newspaper ads:
 0%
Radio ads:
 0%
Internet banner ads:
 0%
Internet search engine ads:
 0%
I don't ignore any of them:
 0%

Under 25:

TV ads:
 0%
Newspaper ads:
 20%
Radio ads:
 20%
Internet banner ads:
 20%
Internet search engine ads:
 20%
I don't ignore any of them:
 20%

Under 40:

TV ads:
 22%
Newspaper ads:
 17%
Radio ads:
 11%
Internet banner ads:
 39%
Internet search engine ads:
 11%
I don't ignore any of them:
 0%

Under 55:

TV ads:
 15%
Newspaper ads:
 6%
Radio ads:
 7%
Internet banner ads:
 48%
Internet search engine ads:
 22%
I don't ignore any of them:
 2%

55 and over:

TV ads:
 19%
Newspaper ads:
 7%
Radio ads:
 4%
Internet banner ads:
 50%
Internet search engine ads:
 19%
I don't ignore any of them:
 1%

 


When you use the Internet, have you noticed that some advertisements seem to be directed specifically at you, and that those advertisements are related to websites you have previously visited?


Have noticed:
 69%
Have not noticed:
 31%

 


As you may know, website advertisers are currently able to match advertisements to your specific interests. They do this by collecting data that shows what websites you have visited. Do you think advertisers should or should not be allowed to do this?


Should:
 36%
Should not:
 64%

 


Some people say the methods Internet advertisers use to target ads to specific individuals are justified because they keep costs down so users can visit websites for free. Others believe the methods are not justified because the invasion of privacy involved is not worth it to allow people free access to websites. Which belief comes closer to your view?


The methods are justified:
 38%
The methods are not justified:
 62%

 


If you had a choice, which of the following conditions would you most prefer?


Allow all advertising networks to target ads specifically to me:
 14%
Allow only those advertising networks I choose to target ads specifically at me:
 49%
Not allow any advertising networks to target ads specifically to me:
 37%

 


Would you be more or less inclined to vote for a political candidate whose Internet ads were targeted to the issues you read the most about on the Internet?


More inclined:
 18%
Less inclined (creepy factor):
 19%
Less inclined (hate Internet ads):
 16%
Wouldn't make any difference:
 47%

 


Age (you can figure out which one you are):


Under 16:
 0%
Under 25:
 2%
Under 40:
 8%
Under 55:
 25%
55 and over:
 64%

 


Note: Due to rounding, results for some questions may not total 100%.