Mini Poll: Black Friday


Will you be shopping on Black Friday, the day after Thanksgiving that kicks off a weekend of sales events?


Yes:
 27%
No:
 73%

 


What will you be looking for on Black Friday? (Check all that apply)


Computers and other electronics:
 60%
Clothing:
 44%
Books:
 29%
Major appliances:
 7%
Music:
 18%
Cars:
 3%
Toys:
 21%
Gift cards:
 16%

 


How much do you plan to spend shopping on Black Friday?


$0:
 65%
$1 - $100:
 10%
$101 - $500:
 19%
More than $500:
 7%

 


How far would you be willing to go to be first in line for a great Black Friday deal?


I'd have Thanksgiving dinner on the sidewalk outside the store:
 4%
I'd get there an hour or two early:
 23%
I'd slip $10 to the security guard to get a better place in line:
 14%
I'd shove an in-law or one of the younger kids:
 13%
I'd skip the Thanksgiving Mythbusters marathon on the Discovery channel:
 47%

 


What is the earliest you have ever arrived at a store to take part in a sale?


More than a day early:
 1%
The night before the doors opened:
 2%
An hour or two before the doors opened:
 11%
Right as the doors opened:
 15%
I have never arrived early for a sale:
 71%

 


Do you plan to spend more or less on gifts this holiday season?


More:
 12%
Less:
 33%
About the same:
 51%
I don’t buy gifts for anyone:
 4%

 


How will you use most often your cell phone while shopping this season?


As a phone, to check sizes and preferences:
 44%
As a camera, to document what I looked at or purchased:
 9%
As entertainment while I wait in line:
 32%
To compare prices:
 8%
To buy things:
 5%
As a credit card reader using @square:
 2%

 


Which of the following best describes your gift-buying style?


I purchase holiday gifts throughout the year:
 51%
I purchase next year’s gifts at the sales this year:
 2%
I purchase gifts on-line and have them shipped directly to their recipients:
 30%
I shop at malls and big-box stores on Black Friday:
 8%
I shop at 24-hour stores/convenience stores on Christmas Eve:
 7%
I make all my gifts:
 2%

 


Which of the following best describes your gift-giving habits?


I spend weeks/months thinking about the perfect gift, then purchase it:
 32%
I spend weeks/months thinking about the perfect gift, procrastinate, then give whatever the store has in stock:
 18%
I give whatever the store has in stock that looks even remotely appropriate:
 27%
I give money or gift cards:
 18%
I don’t give gifts:
 5%

 


Which of the following would you rather give?


Cash:
 42%
Gift card:
 58%

 


Which of the following would you rather receive?


Cash:
 59%
Gift card:
 41%

 


What percentage of the gifts you will give this year will be purchased at shops and stores in the City of St. Louis?


All of them:
 7%
Most of them:
 20%
Some of them:
 53%
None of them:
 16%
I will not be buying any gifts this year:
 4%

 


Do you write a holiday wish list so that someone else knows what you want?


Yes:
 28%
No:
 72%

 


Would you be willing to write on your holiday wish list that you would like the gifts purchased in the City of St. Louis?


Yes:
 26%
No:
 29%
I don't make a holiday wish list:
 45%

 


Would you be willing to write on your holiday wish list that you would like the gifts purchased at small, independently owned stores?


Yes:
 35%
No:
 22%
I don't make a holiday wish list:
 43%

 


How much of your holiday shopping will you do on-line?


All or most:
 22%
Some, but not all:
 43%
Not very much:
 22%
None of it:
 12%

 


Note: Due to rounding, results for some questions may not total 100%.